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Agenda

The 2022 agenda has been released!

Take a look at this year's program, featuring expert speakers from Mars Wrigley Confectionery, Aromyx, Firmenich, Citromax, The FCA, The NPD Group, Orchidia Fragrances, Flavorchem, and more!
 

                       
 


Please click on the dates below to see each day's program!


     
Registration & Opening Remarks
Registration
Opening Remarks
Brittany Onslow, Conference Producer, Smithers
Session I: Global Overview and Growth Opportunities
< Session Description >
This session will go over the latest industry outlooks for both fragrance and flavors. Major trends will be discussed that will show the future growth opportunities for both industries, such as food & beverage, cosmetics, home & personal care and more.
The Scent of Success: Fragrance State of the Industry
Join Jacquelyn Wenskus, Director, and fragrance category analyst at The NPD Group, for a deep dive into the retail and consumer behavior trends driving the U.S. fragrance market. In this presentation, Jackie will highlight fragrance sales performance in brick-and-mortar plus e-commerce leveraging NPD’s actual retail sales data and insights. She will also shed light on growth opportunities for fragrance in 2022 and beyond.
Jackie Wenskus | Director and Fragrance Category Analyst, The NPD Group
Trends in Personal Care/Cosmetics, Home Care
Everyone wants to go more natural and perceived to be safer.  This is how a marketer captures attention so that an initial sale is captured.  To have a sustainable business in personal care and home care, those products must perform, excite, stay together, and really be safe.  This discussion will focus on how formulation and fragrance must work together to accomplish the sometimes clashing objectives of what it takes to make that first sale and making a product that can have lasting success in the marketplace.
Mark Chandler | President of ACT Solutions Corp & current SCC National Vice President, Society of Cosmetic Chemists
Session II: We’ve got chemistry – Chemical and Regulatory Overview
< Session Description >
This session will cover regulations for flavors and fragrances from a US and Europe point of view. Attendees will hear from FCA, IFRA and FEMA about the latest updates for regulatory and ingredient usage.
How Global Regulatory and Sustainability Trends Impact Fragrance - virtual
Networking Break
PANEL: Briefing on the Fragrance Regulatory and Legislative Landscape
Panelists include:
  • Darci Ferrer, Chief Scientist, FCA
  • Amanda Nguyen, Vice President, Government Affairs & Legal, FCA
Fragrance Creators will discuss what fragrance companies need to know about the rapidly changing legislative and regulatory climate. The group will share insight on how the fragrance value chain is responding to growing interest in fragrance and this changing environment, with tangible examples. Topics that will be discussed include:
  • Key state and federal activity
  • Need-to-know regulatory and compliance updates
  • Fragrance Creators' special projects, including The Fragrance Conservatory
Session III: Taste and Smell – Flavors and Fragrances Impacting Senses
< Session Description >
This session will cover pre and post COVID impacts on senses for flavors and fragrances. 
Long COVID having impacts on taste and smell - capabilities
Networking Lunch
How Taste & Smell Measurement Drive Targeted Plant-Based and Low-Sugar Reformulations That Maintain Their Flavor Profile
80% of product launches fail, and no wonder, since most brands rely on subjective information from human tasting panels and long R&D cycles while trying to keep pace with changing consumer preferences. To address the need for objective measurements of flavor, Aromyx has developed a biological platform that quantitatively and reproducibly measures taste and smell. Aromyx’s high-throughput technology presents a unique opportunity to reduce R&D time associated with ingredient reformulation. Through identifying the composite profile of a substance and then substituting ingredients that reproduce or enhance characteristics of that substance, ingredients can be chosen and triaged based on the criteria (health, cost, etc.) or targeted flavor profiles through quantitative testing and ingredient prediction. Furthermore, the objective measurements provided by the Aromyx platform greatly enhance the ability to explain customer preferences on a geographic, ethnic, and down to the individual level. This session will walk through case studies for plant-based and low-sugar reformulations that are driven by the measurement of taste and smell.
Elise Kern | SVP of Data and Insights, Aromyx
Session IV: Emerging Markets in Focus – What is the consumer gravitating towards?
'Making The Invisible Visible’ Finding Inspiration and Discovering
Opportunity for Taste and Smell Creation. It is the failure of imagination that so often leads to strategic surprise. As more CPG businesses face major unknowns, they will have to find a way to talk about possibility, variability and the unknown. Those who intentionally plan for what’s next can more easily forecast what’s on the horizon and manifest their own preferred futures. The ability to notice that which previously seemed invisible to everybody else is the first step in creating what’s new. What IS on the horizon? How will it impact the consumer of tomorrow? In this :30 minute presentation, Mikel will provide a sense of which signals of change are important, and why developing and applying strategic foresight is one of the most important challenges of futuring - at any scale.
Mikel Cirkus | Global Creative Director, Taste & Beyond, Firmenich
From the Nursery to the Products you Enjoy Everyday
This presentation will highlight the global production and the use of lemon oil and by-products.  The current worldwide lemon market will be presented based on up-to-date market data and will highlight worldwide anticipated growing volumes.  An overview of how the fruit is grown, harvested, and  processed into lemon oil and by-products will be presented.  Analytical data of several lemon oils (cold pressed, essence oil, 5-fold oil, etc.) will be shared.  This data will highlight the important aroma chemicals of lemon oil that provide its characteristic taste and aroma qualities, and will help clarify how processing lemon oil impacts these important consumer attributes.  Finally, a brief overview of where lemon oil and other by-products can be used in today’s consumer products will be presented.
Kurt Nordman | Director, Citrus Ingredients and Specialties, Citromax
Home Fragrance Scent and Marketing in the New Normal
  • Scenting a story instead of just a product or assortment.
  • Flushing out the story.
  • Wrapping fragrance ingredients around the story specifics and essentials around the mood.
  • Enhancing product appearance with elements that highlight the fragrance notes.
  • How to safely use imbedded botanicals.
  • Diminishing use of gift packaging while the physical size of the product grows.  What that means to how the product is fragranced.
  • Candle displays in brick and mortar, within a story, with new adjacencies such as clothing and jewelry.

Kathy LaVanier | Vice President and Media Spokesperson, National Candle Association
Networking Break
Session V: The Emerging Importance of Natural Ingredients and a look to the future
< Session Description >
While product development and innovation requires chemicals and additives, how can we innovate when consumers want the least amount possible in their products?
Unlocking the Full Potential of Mint from Plant to Product (VIRTUAL)
Mint provides leading flavors that are an integral part of daily routines for oral care and breath freshening, and it has numerous other applications across human food and health.  Yet despite its widespread use and global appeal, mint is underpinned by a relatively small, fragile crop and reliant upon a handful of “heritage” cultivars. Recently, the long-term supply of mint oil from the United States has become threatened by the effects of climate change, stagnant cultivar yields and the impacts of disease and pests.  At the same time, recent advances in mint plant science and flavor chemistry offer the potential not only to help secure the long-term sustainability of the crop but to develop new cutting-edge flavors and benefits from mint.  This presentation will provide an overview of the sourcing and development of mint flavors from the plant, agronomic practices and processing to their application in key products like gums and mints. Key challenges and opportunities for mint will be highlighted along the way, as well as thoughts on where mint flavors may be headed in the future.
Eric Dowd | Sr. Manager Flavor/Mint Science, Mars Wrigley Confectionery
Networking Reception
Registration and Opening Remarks
Registration Open
Opening Remarks
Session VI: Consumers are in control: How to meet consumers’ needs and the growing importance of transparency
< Session Description >
With the consumer demand for more product transparency and natural ingredients growing, brands need to focus on the consumer when looking to the future.
Impact of COVID-19 on smell, and how lack of smell influences food choice and eating patterns
Individuals who suffer from a diminished or lost sense of smell consistently report food to be bland and unpalatable, resulting in a reduction in diet quality. Despite these reports, we have limited knowledge about how smell loss influences food perception and preferences from experimental studies, and consequently minimal guidance for smell impaired individuals on improving their diet quality while maintaining palatability. Reports exist that one compensation strategy for flavor loss is to increase salt intake which may lead to health issues such as hypertension. Identifying smell disorders is the first step to estimate the prevalence of this clinical population and subsequently target with interventions. At the Monell Center, we created SCENTinel, a rapid smell test to screen for smell impairment throughout the population in response to the COVID-19 pandemic. We’ve shown SCENTinel has the ability to discriminate various smell disorders. One intervention that may help improve diet quality in individuals with smell loss while reducing salt intake is the addition of capsaicin to foods. Among individuals without smell loss, the addition of capsaicin to food has been shown to increase saltiness perception and overall flavor in reduced salt dishes. We have preliminary results that a similar effect happens with smell impaired patients - capsaicin increases salt taste perception of food. Thus an implementation of this flavor enhancing strategy, that does not increase health risks, may be useful for those with smell loss to increase their quality of life.
Dr. Stephanie Hunter | Post-Doctoral Fellow, Monell Chemical Senses Center
Networking Break
Session VII: Health and Wellness – Flavors and Fragrances
< Session Description >
This session will address the pros and cons of organic ingredients, and nutraceuticals, and how these change across pharmaceuticals, personal care, food & beverage and more.
Top Wellness Trends Influencing Flavors and Fragrances

Additional presenter: Nicole Parisi, Fragrance Marketing Specialist, Orchidia Fragrances

The pandemic transformed the flavor and fragrance industry by placing a renewed emphasis on holistic wellness. Macro trends and cultural movements like the self-care phenomenon, customization, and clean label will be key drivers in shifting consumer behavior. Our flavor and fragrance market analysts keep a close eye on the newest product releases, market intelligence reports, and social media buzz to bring the latest trends in flavors and fragrances to your audience. This session will explore the top trends in health and wellness affecting both sectors and how these trends are critical to uncovering new opportunities as the world continues to heal.
 
Rebecca Shurhay | Marketing Analyst, Flavorchem
Closing Remarks