Flavors and fragrances offers consumers tremendously important sensory experiences, and shapes their overall view of a product and inclination to re-purchase. Scents and flavors must be unique and innovative, appealing to consumers, and monitored for safe use. They are designed with great care to make everyday tasks more enjoyable. According to The International Flavors and Fragrances (IFF), flavors and fragrances typically make up a mere 1-5% of the cost of a finished product, yet subtleties in flavors and scents are often the key reason why consumers prefer one brand over another.
Flavors and fragrances are regulated chemicals that are similar to pharmaceuticals. Manufacturers have to abide by manufacturing & labeling laws, regulations, and guidelines published by regulatory authorities such as Food & Drug Agency (FDA), U.S. Department of Agriculture (USDA), Health Canada, European Food Safety Authority, and World Health Organization. Manufacturers also obtain certifications such as Kosher, Halal, and ISO in order to gain a competitive edge in the market.